Monday, June 25, 2012

Online Marketing and a Local Florist

I don't know much about online marketing, but I'm really starting to understand its importance. I mean, take a walk down memory lane and relive the very first steps of today's internet. It's incredible, really.

So, what made me think of this? While chatting with an old friend today, she told me that she'd recently hooked up with a company called 'Yodle.' Tess is a florist, and has been seeing a slow but definite slide in business lately, as flashier, more popular flower providers steal the spotlight. She did some research, checked out some competitors' websites, and knew what she was missing.

How she found Yodle I'm not quite sure, but I glanced at their website today and she seems to have hit the jackpot. They claim to 'make it easy for local business owners to get new customers', and their clients seem to be very satisfied.

For example, on, Barbara Levine of New Canaan said:
“As a small business owner, it has been great working with Yodle for the past two months. I have been consistently impressed with the company’s ability to generate leads that turn in to real business for me. Yodle’s local online advertising program is better than anything else I’ve tried. Yodle makes the marketing process so easy."
I'm sure Tess will make great progress as another local business, too.